On October 20th Fifth Story held
an open house for CPRS Toronto at Workhaus and through a dynamic presentation, shared insights for creating compelling video content, and the top tips brands need to know to create engagement.
By injecting humour and high end visuals, Fifth Story’s Shelley Middlebrook and Paul Abrams kept the room entertained as they counted down the rules of engagement that organizations must embrace if they are to cut through a cluttered marketplace, and engage their audiences.
Fifth Story tells us, with 110 trillion pieces of original content created every year, you’ve got 8 seconds to capture the attention of the consumer. Their solution? Add value through Emotional Storytelling.
With a multi-platform focus, brands need to reach consumers on all channels with consistency and repetition, on earned, paid and owned media. But there is an opportunity to cater messages to specific channels and target and amplify key messages with appropriate and proven tactics. Using an integrated approach and compelling written words, audio and video, you can drive brand awareness and start the conversation.
For more great ideas and tips, check out @5FifthStory
http://fifthstory.com/en/