A few weeks ago, I was thrilled to hear that one of my heroes, Canadian Astronaut, bestselling author and social media sensation, Col. Chris Hadfield, was the recipient of the 2014 CPRS President’s Award for Outstanding Public Relations and Communications Management. The prestigious public relations honour is awarded to an individual who demonstrates outstanding leadership through communications.
During his time as the Commander of the International Space Station (ISS), Col. Hadfield captivated the world through the use of his multimedia-rich social media presence. Stunning photographs, viral videos and live feeds with classrooms full of wide-eyed students helped remind global citizens about the world in which they live. The profile of the Canadian Space Agency (CSA) and space exploration overall was raised through the communications efforts of Col. Hadfield.
“I am both honoured and delighted to receive the CPRS President’s Award,” said Col. Hadfield. “The credit goes to the team at the Canadian Space Agency who worked creatively and tirelessly for over two years in preparation and support of C2, Canada’s mission to command the International Space Station. The impact on Canada, especially on Canadian youth, as well as the rest of the world, was heart-warming for us all to see — the direct result of good people doing hard work.”
To read more about the CPRS President’s Award please see the news release.
