The Global Generally Accepted Practices (GAP) VIII study:
Participate in an International Public Relations Survey
Mount Saint Vincent University, in partnership with The Canadian Public Relations Society, is inviting you to participate in the Canadian arm of the Global Generally Accepted Practices (GAP) VIII study. You have been invited to complete this online survey because you are a senior level Public Relations practitioner located in Canada. The survey is funded by a research grant from The Communications + Public Relations Foundation.
The Global Generally Accepted Practices (GAP) VIII study runs every two years in the United States and is conducted by University of Southern California Annenberg Strategic Communication. This year USC has joined with Academic Partners in five countries to develop a global version of the survey. This survey is also being conducted in Brazil, Australia, South Africa, New Zealand and the USA.
The GAP VIII study:
- Provides the industry with practical information useful for PR practitioners to better manage the communication functions in their organizations.
- Identifies best practices against which they can benchmark their own organizations.
- Pinpoints trends to be aware of as they plan for tomorrow.
Thank you for participating in this study.
The MSVU Department of Communication Studies and Department of Business and Tourism team.
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