The Canadian Public Relations Society (CPRS) named Barbara Sheffield APR, FCPRS LM, Vice-President, PR/Media Connection, the winner of the 2013 CPRS Lamp of Service at the national conference on June 10 in Gatineau, Québec. Sheffield was recognized for her dedicated service to CPRS during her more than 40 years as a public relations professional.
“My thanks to those I have worked with over the years for this wonderful recognition. I have always said that it is one thing to hold a membership in an organization and quite another to be a member. Contribution of time and talent should be on every member’s agenda and I encourage all members to become engaged in demonstrating professionalism to advance the profession,” said Sheffield.
The CPRS Lamp of Service is awarded to a CPRS member whose personal activities and/or leadership and dedication have resulted in the advancement of the Society.
A CPRS Toronto member since 1975 and appointed Life Member of the Toronto Society in 2006, Sheffield’s major focus and commitment within CPRS was public relations education and training. She served on CPRS Toronto’s education committee in 1979 and began to explore opportunities to develop curriculum that would benefit the growing profession. She was CPRS Toronto’s chair of professional development from 1981-82.
After serving as CPRS Toronto President (1982-84), Sheffield went on to become CPRS National President in 1990-91. Currently she is the Executive Director of the Communications and Public Relations Foundation.
