By Miranda Germani
Whether you’re wanting to add another trophy to your shelf, or just testing the waters and are new to entering awards, there are five not-so-secret things that you must know to put together a stellar ACE Awards submission.
In the interactive and informative “Enhance Your CPRS Toronto ACE Award Submission” webinar held on January 16, host and ACE Awards Judging Co-chair, Dave Scholz shared the must-know tips to ensure your submission stands out from the crowd. For now, the focus is on the first stage submission – the executive summary and rationale. Click here for more information on ACE Entry Guidelines.
Must-know #1 – Know your deadlines. Sounds simple, but that’s the first hurdle to pass. The entry deadline is January 23, 2013 (i.e. next week, so get your skates on!).
Must-know #2 – Use RACE. A simple acronym, but it can make a world of difference to your submission. RACE stands for Research, Analysis, Communication, Evaluation and all of these aspects are important to your submission. Think about RACE all the way through your submission.
Must-know #3 – Be clear on your evaluation. Don’t assume the judges know what you’ve achieved – you must spell it out and tie your goals to the outcome.
Must-know #4 – Get acquainted with the new Best Digital Communications Campaign of the Year category. If you’ve done a fabulous digital campaign that successfully engaged your audiences and inspired online conversation and/or media coverage, we want to hear about it! This is your opportunity to shine.
NOTE: Digital components to other campaigns must still be included in those separate submissions.
Must-know #5 – The judges will keep your submission to themselves. All submissions are confidential. Nothing will be shared publicly. If CPRS Toronto ever wants to share something publicly, we’ll be in touch in advance.
Bonus must-know #6 – Having details such as budget, or at least a budget range, really helps the judges consider your submission in context.
Hopefully that helps pull back the curtain on what the judging team needs from you so that you can get one step closer to receiving an ACE Award in April. For more information about the ACE Awards, please visit the CPRS Toronto Website or contact ace@cprstoronto.com.
If you missed Wednesday’s webinar, you can WATCH HERE
Tweeting about ACE? Use hashtag #CPRSACE
