With public relations ranked as the fourth most caffeinated profession, it was only fitting that Balzac’s Coffee played host to the October 20 “Coffee and Conversation” event, the first Marketing Communications and Education Committee event of the season.
The Saturday morning social brought CPRS members together for a hot cup of coffee, friendly conversation and an exclusive tour of the Toronto Reference Library’s CPRS Toronto Collection.
Led by librarian Peggy Keefe, members were treated to an introduction to the books and journals that make up the CPRS Toronto Collection. A true public relations resource centre, the third floor collection holds volumes dedicated to the foundation of the profession, communication strategies, integrating social media into campaigns and more.
This vast collection is made possible by donations from CPRS Toronto and its members, with over $6,000 donated to date. These funds ensure the continuity and currency of the collection.
Though the books and periodicals of the CPRS Toronto Collection can only be referenced at the library, the newly renovated study areas beckon users to grab a book, a coffee (yes, you can maintain that caffeine fix in the library) and stay for awhile.
Also checkout a few pictures from the tour.