What a night it was at the 2012 CPRS Toronto ACE Awards Gala! Toronto’s Top PR pros gathered together on Thursday, April 26 to honour the best and brightest campaigns of the year, and there was no shortage of celebration.
CPRS Toronto welcomed over 300 communications professionals at the Bram & Bluma Appel Salon to congratulate each other on their amazing successes.
While the room was filled with feelings of pride an accomplishment, it’s easy to say that the benefits of collecting a sparkling ACE trophy extend far beyond this evening’s ceremony. The evening’s winners achieved merit, credibility, peer recognition and a quality reputation along with their awards.
Congratulations to all of the 2012 ACE Award recipients, and be sure to check back for more gala highlights next week.
PR Campaign of the Year
- GolinHarris – McHappy Day 2011
Best Creative PR Campaign
- NATIONAL Public Relations – Harlequin Office for the Preservation of the Kiss
Leadership Awards
- PR Professional of the Year: Maryjane Martin, APR, MJ Martin & Company
- Young PR Professional of the Year: Matt Juniper, PRAXIS
- Student of the Year: Robin Smith, Seneca College
- Volunteer of the Year: Amanda Laird, Mansfield Communications
- Lois Marsh Award: Blair Peberdy, Toronto Hydro
Best Use of Media Relations – Budget Over $50,000
Gold
- Argyle Communications – Ripley’s Aquarium of Canada Launch
- Faye Clack Communications – USA Rice’s Brown Rice Campaign Breaks Records
- NATIONAL Public Relations – Harlequin Office for the Preservation of the Kiss
- Strategic Objectives – Transat Holidays Vacationer for a Year
- Thornley Fallis Communications – AllstateCanada’s 2011 Communications Program
Silver
- APEX Public Relations – Rimmel’s Spring Summer Media Relations Launch
- Broad Reach Communications – Broad Reach Communications (Deloitte Canada)
- Edelman Canada – Make Your Face a Maynards
- EdelmanCanada– Breaking News for the Caramilk Key to the Secret
- Environics Communications – Coca-Cola Ltd.’s Arctic Home Campaign
- Environics Communications – Advil Nighttime Launch
- GolinHarris – McHappy Day 2011
- GolinHarris – McCafe
- Paradigm Public Relations – TD Leads with Mortgage Advice
- Polaris Public Relations Inc. –S. Pellegrino Almost Famous Chef Canadian Regional Competition
- PRAXIS – Launch of the Environmentally-Friendly 7Up EcoGreen Bottle
- PRAXIS – 2011 Quaker Unlock Amazing PR Launch Campaign
- Strategic Objectives – The WhiteCashmereCollection 2011: Fashion with Compassion
- Strategic Objectives – Magnum Ice Cream Bars Canadian Launch
- Temple Scott Associates – Clif Bar & Company Media Relations
Bronze
- Argyle Communications – Schneiders Country Naturals: Just the Good Stuff
- Citizen Optimum L.P. – Future ShopHoliday 2011
- EdelmanCanada–Holiday& Mom: The Chief Gift Buyer
- EdelmanCanada– ArthritisAllianceofCanadaNational Media Launch
- Shaw Media & UNIT:PR – Top Chef Canada
- Strategic Objectives – TOPSHOP TOPMAN Takeover
- Thornley Fallis Communications – ElectionsOntarioMakes Voting Easy
- Thornley Fallis Communications – Taking Action Against Distracted Driving
Best Use of Media Relations – Budget Under $50,000
Gold
- APEX Public Relations/UPS Canada – UPS Canada™’s Peak Season
- Argyle Communications – Franklin Templeton Investments Corp. Investment Forum: Capitalize on a Changing World
- NATIONAL Public Relations – Smart Shopping is in the Palm of Your Hand
- Strategic Objectives – Grimbergen Launch
Silver
- APEX Public Relations – “Get Going to Keep Going” Guide
- APEX Public Relations/UPSCanada – Maintaining the Momentum:UPSCanada™’s Summer Survey Campaign
- Fleishman-Hillard Toronto – The Royal LePage Shelter Foundation
- Paradigm Public Relations – Molson Canadian Introduces the Red Leaf Project
- Paradigm Public Relations – Tenderflake Declares 2011 the Year of the Pie
- Polaris Public Relations Inc. – The Lost Wallet Program
Bronze
- Argyle Communications –MarkhamStouffvilleHospitalFoundation: The Climb to Conquer
- Edelman Canada – Alexander Keith’s Green Initiative “Show Your Plaid”
- Environics Communications – Protecting First Responders:CSA Standards CBRN Launch
- G Adventures – G Adventures Career Break Campaign
- MAVERICK Public Relations – People for Good
- Paradigm Public Relations – If I Had a Million Dollars: It’s Within Reach for Savers Who Start Early
- Paradigm Public Relations – TD Brings E-Recycling to Local Communities
- Paradigm Public Relations – Renter’s Insurance 101
- PRAXIS –Alberta Premium 30 Year Old: The Unveiling of a Rare and Affordable Canadian Whisky
- Temple Scott Associates – Motorcyclists Hall of Fame 2011
Best Use of Special Events
Gold
- Women’s College Hospital – 100 Years of Women’s Health
Silver
- Argyle Communications – Ground Breaking Launch for Ripley’s Aquarium of Canada
- Citizen Optimum L.P. – Cellular Speed Dating
- MAVERICK Public Relations – Norton Cyber Safety Expo
- PRAXIS – #PepsiThrowback Retro Tweet-Up
Bronze
- APEX Public Relations – Rimmel™’s Bird’s Eye View of London
- Faye Clack Communications –Ontario Apple Growers’ Winter Apple Ball
- Paradigm Public Relations – TIMEX Opens its Archives: The Launch of TIMEX Originals
- PRAXIS – The Canadian Club Boardwalk Empire Speakeasy
New Product or Service Launch Campaign of the Year
Silver
- dvCommunications – Martha Stewart Clean Makes Green Homekeeping Easy: Introducing Martha Stewart’s New Line of Natural Household Cleaners
- NATIONAL Public Relations – Smart Shopping is in the Palm of Your Hand
- Paradigm Public Relations – TIMEX Opens its Archives: The Launch of TIMEX Originals
- PRAXIS – Launch of the Environmentally-Friendly 7UP EcoGreen Bottle
Bronze
- Edelman Canada – Cadbury Dairy Milk Buttons Launch: #CuteasaButton Moments
- GolinHarris – McCafé
- Strategic Objectives – Grimbergen Launch
- Strategic Objectives – Magnum Ice Cream Bars Canadian Launch
Employee Communications Campaign of the Year
Gold
- Meridian Credit Union –Meridian Announces Amalgamation with Desjardins CreditUnion
Silver
- Meridian Credit Union –MeridianCredit Union
Bronze
- TVO – myTVO 2.0
Community Relations Campaign of the Year
Gold
- GolinHarris – McHappy Day 2011
Silver
- Faye Clack Communications –Ontario Apple Growers’ Winter Apple Ball
- PRAXIS – The Courvoisier Collective: Artist Collective To Foster Community, Access to Space and Exposure for Bright Talent
- Strategic Objectives – The Creation of Koodonation:Canada’s First-Ever Microvolunteering Community
- Strategic Objectives – The Body Shop “Stop Sex Trafficking of Children and Young People” Petition
Bronze
- Environics Communications/Ontario Tire Stewardship – OARA Community Used Tire Events
- Paradigm Public Relations – TD Brings E-Recycling to Local Communities
- PRAXIS – The Pepsi Refresh Project: Creating Positive Change in Canadian Communities
Public Affairs / Government Campaign of the Year
Bronze
- Environics Communications / Kidney Cancer Canada – Kidney Cancer Canada – Atlantic Campaign
Best Digital Communications Campaign of the Year
Gold
- NATIONAL Public Relations – The Vaughn Mills New Media Challenge: The Thrill of the Find
Silver
- Argyle Communications – New Transit forToronto: The Eglinton-Scarborough Crosstown
- RBC – Royal Bank ofCanada (Canadian Banking) – The Sales Experience Social Media Initiative
Bronze
- Edelman Canada – Cadbury Dairy Milk Buttons Launch: #CuteasaButton Moments
- High Road Communications – Brighter Life
- Strategic Objectives – Transat Holidays Vacationer for a Year
Best Use of Communication Tools
Gold
- Argyle Communications – WSPACanada: Collars Not Cruelty
Silver
- Thornley Fallis Communications –Ontario Real Estate Association Image Campaign 2011
Brand Development Campaign of the Year
Gold
- DDB Public Relations – 2010/2011 APCOR ‘RealCork Floors’ Campaign
- Temple Scott Associates – Clif Bar & Company Brand Building
Silver
Bronze
- Citizen Optimum L.P. – Back-to-School Program
- Narrative – Best Conversation Ever
Crisis or Issues Management Campaign of the Year
Gold
- Ontario Teachers’ Pension Plan – Responsible Investing
Silver
- De Beers Canada – Defending De BeersCanada
Student PR Campaign of the Year
Gold
- Cora Timofte – TelLaurentide Communications Plan
Silver
- Centennial College – Talk is Cheap 4.0
- Humber Public Relations BA 2015 – Hearth Place Social Media Workshop
Bronze
- CentennialCollege– UglyHolidaySweater Party
