Annual Public Relations Award Gala Celebrates Best PR Campaigns

Annual Public Relations Award Gala Celebrates Best PR Campaigns

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2011 ACE Award Winners battle for a competitive industry edge and recognition

Social Media Release also issued through Canada Newswire.

TORONTO, April 28 /CNW/ – Last night the Canadian Public Relations Society Toronto (CPRS Toronto) honoured the best and brightest of Toronto’s public relations community at the annual Achieving Communications Excellence (ACE) Awards gala. For the winners, the benefits of winning an ACE Award go well beyond the trophies and a short appearance on stage.

“The value of these awards comes from the nature of the judging process,” said Martin Waxman, President, CPRS Toronto. “The ACE Awards are judged by experienced professional communicators. Being scored by industry peers adds a level of credibility and validation to the ACE Award brand that the winners can benefit from, especially in today’s competitive market.”

Companies that have been successful at capturing ACE Awards often see positive returns on the time and effort put into their submission. Receiving an ACE Award can help with market differentiation and raise the winning company’s profile which can lead to the growth of existing relationships or help to attract new business. This year, Strategic Objectives and Yum! Canada captured the PR Campaign of the year for their KFC double down campaign, while Edelman captured the award for best creative campaign of the year for their work on Red Bull’s Crashed Ice campaign.

“Being recognized as an ACE Award winner can help to open doors for any business. Many winners display their trophies in lobbies as a marketing tool showcasing a job well done to visiting clients, prospective employees or even to enhance employee morale,” said Chantelle Bernard, ACE Awards Chair, CPRS Toronto. “When it comes to the ACE Awards, the benefits of winning often far exceed the effort put forth through the application process.”

Congratulations to the 2011 ACE Award winners:

Leadership Awards

PR Professional of the Year: Lawrence Stevenson, APR

PR Student of the Year: Oluwadamilola Omolade Okunlola

Young PR Professional: Erick Bauer

Best Creative PR Campaign

Edelman Canada – Red Bull Crashed Ice 2010

PR Campaign of the Year

Strategic Objectives/ Yum! Canada – KFC Canada Double Down

Winners by Category:

Best Use of Media Relations – Budget Over $50,000

Gold

Edelman Canada – Red Bull Crashed Ice 2010

Fleishman- Hillard – Eye Health Month

Wal-Mart Canada Corp./ APEX Public Relations/ Morin Relations Publiques – Wal-Mart Canada Corp’s “Re-introducing George”

Faye Clack Communications Inc. – 2010 NWPB Media Relations

Silver

Strategic Objectives/ Yum! Canada – KFC Canada Double Down

Fleishman-Hillard Canada – Aviva Community Fund

Edelman Canada/ Labatt Breweries Canada – Stella Artois Draught Master

DDB Public Relations – 2009/2010 Bosch Eco-Leadership

NATIONAL Public Relations – Burning Rubber On Ice

Edelman Canada – Zantac(R) Chilli Challenge

Edelman Canada – 2010 Canadian Olympic Apparel

Hankook Tire: Burning Rubber … On Ice –  NATIONAL Public Relations

Paradigm Public Relations/TD Canada – TD Canada Trust educates about fraud

Strategic Objectives – Crohn’s and Colitis Month

Strategic Objectives – Kraft Salad Dressing Launch

Fleishman-Hillard – Abbott Laboratories Everest campaign

Optimum Public Relations – Retire Your Ride Ontario HST

Bronze

Edelman Canada, Technology Practice – Launch of Mint.com

Strategic Objectives – Caramilk Key to the Secret

DDB Public Relations – CTC Locals Know/Gold Medal Getaway

Edelman Canada – Red Bull Air Race World Champions 2010

 

Best Use of Media Relations – Budget Under $50,000

Gold

APEX Public Relations Inc./ UPS Canada – UPS Peak Packing Season 2011

energi PR – The Powder Room Winter Olympics Campaign

Argyle Communications – Pain: An Emerging Public Health Crisis

Environics Communications – Stanfield’s: The Guy At Home

PraxisPR – The Lifesaving Society: Ethnic Water Safety

Silver

Argyle Communications – UNICEF Gifts of Magic

Environics Communications, eBay Canada Team – 2010 eBay Canada Entrepreneur of Year Awards

Argyle Communications – Maple Leaf: For the Love of Bacon

Argyle Communications/ HOOPP – HOOPP Speaks out on Retirement Income

Environics Communications/ CSA Group – CSA’s Grand Rexdale Re-opening

Environics Communications/ CSA Group – CSA’s Confined Spaces Standard Launch

Praxis PR – GFV Blushin’ Bridesmaids

Argyle Communications/ Franklin Templeton – Franklin Templeton Emotions of Investing

Bronze

Weber Shandwick Canada/ Best Buy – Best Buy Canada Holiday Campaign

Narrative Advocacy Media/ Ontario Science Centre – Ontario Science Centre Mythic Creatures

Optimum Public Relations – Toys  “R” Us Black Friday Event

Best Use of Special Events

Silver

Faye Clack Communications Inc. – Red Prince Apple Civility Launch Event

APEX Public Relations – Bringing Samsung’s Galaxy to the Street

Faye Clack Communications Inc. – Score a Touchdown with Ontario Beef

Optimum Public Relations – Retire your Ride Last Call

Toronto Hydro-Electric System – Toronto Hydro Smart Experience

Bronze

Future Shop – Samsung 3D TV Launch

Argyle Communications – Experience the Caribbean… In Canada!

CNW Group – Breakfast with the Media: The New Newsroom

New Product or Service Launch

Gold

Strategic Objectives/ Yum! Canada – KFC Double Down

Paradigm Public Relations/ BOOM Marketing/ Schick – Schick Quattro for Women TrimStyle Launch

Silver

GolinHarris Canada – Moores Canadian Suit Drive

DDB Public Relations – Hennessy Black Ontario Launch

Faye Clack Communications Inc. – Red Prince Apple Civility Launch

Bronze

Narrative Advocacy Media/WIND Mobile – WIND Mobile National Launch

Paradigm Public Relations – The Launch of Molson Canadian 67

Employee Communications of the Year

Gold

Meridian Credit Union – Strengthening Service and Sales

Silver

Meridian Credit Union – 2010 Strategic Plan

Investor/Financial Relations Campaign of the Year

Fleishman-Hillard Canada – Royal LePage HST Education Campaign

Community Relations Campaign of the Year

Gold

Weber Shandwick Canada/ Best Buy – Best Buy Canada Best in Class Fund

Women’s College Hospital – One Thousand Voices for Women’s Health

Silver

Toronto Hydro-Electric System – Light the Night with Toronto Police Service

Bronze

Foresters – Mobilizing Communities and Families

Best Digital Campaign of the Year

Gold

Sequentia Environics  – Globe Catalyst

Silver

Weber Shandwick Canada/ Best Buy – Best Buy Canada UNboxing Day Canada

Best Use of Communication Tools

Gold

Sequentia Environics – Globe Catalyst

Silver

RSA Canada – Creating Calm Before the Storm

Brand Development Campaign of the Year

Gold

Environics Communications/Sequentia/ Free For All Marketing – The Globe and Mail Redesign

Future Shop – Holiday 2010

Silver

Fleishman-Hillard Canada – SunChips 100% Compostable Bag Launch

Bronze

GCI Group Canada/ Mattel Canada – Barbie Basics at Fashion Week

elevator communications Inc. – Right at Home on Howe

Weber Shandwick Canada/ Campbell’s Canada – Campbell’s Chunky Most Valuable Coach

PraxisPR – The Pepsi Refresh Project

Public Affairs/Government Campaign of the Year

Silver

World Vision Canada – Five for 5

About the Canadian Public Relations Society Toronto

The Canadian Public Relations Society (CPRS) is a national organization that represents the profession of public relations through the establishment and maintenance of high professional, educational and ethical standards. CPRS Toronto was formed in 1948 and is one of the largest of 16 local member societies within the national Canadian Public Relations Society. The Toronto society represents more than 335 public relations professionals from agencies, corporations, government, non-profit groups and other Toronto-based organizations, and nearly 250 students from colleges and universities. Visit www.cprstoronto.com for more information.

 

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