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	<title>social media &#8211; Canadian Public Relations Society &#8211; Toronto</title>
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		<title>Worst PR Crisis of 2015: The Volkswagen Emissions Scandal</title>
		<link>https://cprstoronto.com/2016/01/06/worst-pr-crisis-of-2015-the-volkswagen-emissions-scandal-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=worst-pr-crisis-of-2015-the-volkswagen-emissions-scandal-2</link>
		
		<dc:creator><![CDATA[Danielle D'Agostino]]></dc:creator>
		<pubDate>Thu, 07 Jan 2016 01:46:21 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[social media]]></category>
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					<description><![CDATA[2015 has seen one the biggest cases of corporate fraud since Enron in 2001: the Volkswagen emissions scandal. By rigging the software system of their diesel vehicles so that they can successfully pass environmental tests, Volkswagen has not only broken the law in many jurisdictions but also blatantly lied to its customers and stakeholders. In [&#8230;]]]></description>
		
		
		
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		<title>Social media advice from a bro</title>
		<link>https://cprstoronto.com/2012/11/14/social-media-advice-from-a-bro/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-advice-from-a-bro</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 14 Nov 2012 14:30:36 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[cprs toronto]]></category>
		<category><![CDATA[Movember]]></category>
		<category><![CDATA[PD]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[Now that it’s Movember, you might be wondering how to weave some social media magic of your own. For the strategy behind the success of the Movember social movement in Canada, check out CPRS Toronto&#8217;s archived PD event. More PD on file.]]></description>
		
		
		
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		<title>Academics vs. Practitioners: Can Public Relations truly be in the public interest?</title>
		<link>https://cprstoronto.com/2012/05/23/academics-vs-practitioners-can-public-relations-truly-be-in-the-public-interest/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=academics-vs-practitioners-can-public-relations-truly-be-in-the-public-interest</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 23 May 2012 13:53:03 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[academics]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[cprs toronto]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practitioner]]></category>
		<category><![CDATA[Professionals]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
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					<description><![CDATA[By Sana Ansari @sanaansariTo The PRSA discussion around the definition of public relations has sparked debate well beyond the American borders. In Canada, the definition is unique in its mention of the &#8220;public interest,&#8221; and it was to this end that a panel of five prominent PR practitioners and academics came together on May 10 to [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1378</post-id>	</item>
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		<title>Locating Influencers Online &#8211; Without Third-party Paid Software</title>
		<link>https://cprstoronto.com/2012/01/10/locating-influencers-online-without-third-party-paid-software/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=locating-influencers-online-without-third-party-paid-software</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 11 Jan 2012 03:05:10 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://www.cprstoronto.com/?p=847</guid>

					<description><![CDATA[By Adam Weitner @AdamWeitner Before you can dive in to an online influencer outreach program you obviously need to figure out who is influential and where they hang out online. Customers and potential customers read blogs and take part in discussions online every day, and online influencers are writing those blogs, and leading those conversations. If you [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">847</post-id>	</item>
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		<title>October 2011 PD: Social Media Reality Check</title>
		<link>https://cprstoronto.com/2011/12/01/october-2011-pd-social-media-reality-check-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=october-2011-pd-social-media-reality-check-2011</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Thu, 01 Dec 2011 04:15:47 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[CNW]]></category>
		<category><![CDATA[CPRS]]></category>
		<category><![CDATA[Leger]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://www.cprstoronto.com/?p=650</guid>

					<description><![CDATA[By Cora Timofte @Cora_T Members can view an archived webinar of this October 27, 2011 presentation (length 37:20) by David Scholz, Executive Vice President, Leger Marketing and Carolyn McGill, President and CEO, CNW Group in the members&#8217; only blog. Social media is the new normal, according to results from the Social Media Reality Check 2011, [&#8230;]]]></description>
		
		
		
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