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	<title>melbourne mandate &#8211; Canadian Public Relations Society &#8211; Toronto</title>
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		<title>President’s message: Sunshine in February</title>
		<link>https://cprstoronto.com/2013/02/11/presidents-message-february-2013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=presidents-message-february-2013</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Mon, 11 Feb 2013 18:16:28 +0000</pubDate>
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					<description><![CDATA[There’s a long, uphill bridge that takes you from the green (end) of the 14th hole to the tee box (beginning) of the 15th hole. When you are walking, you really feel it in your legs and back especially on a hot day.  You’ve already walked 14 holes worth of turf which is about 5 [&#8230;]]]></description>
		
		
		
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		<title>Melbourne Mandate offers new role and value for PR</title>
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		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 06 Feb 2013 12:37:21 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
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		<category><![CDATA[Daniel Tisch]]></category>
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					<description><![CDATA[Defining an organization&#8217;s value, building a culture of listening and taking responsibility for communications for ourselves and our organizations are things we all do daily.  That&#8217;s why I&#8217;m looking forward to learning how the Melbourne Mandate will affect my role in organizational communication at Sony Canada. On Feb. 26, Daniel Tisch, APR, FCPRS, Chair, Global Alliance [&#8230;]]]></description>
		
		
		
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		<title>A new global mandate for the public relations profession</title>
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		<pubDate>Thu, 29 Nov 2012 20:52:31 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[cprs toronto]]></category>
		<category><![CDATA[Global Alliance]]></category>
		<category><![CDATA[melbourne mandate]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[professional development]]></category>
		<category><![CDATA[public relations]]></category>
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					<description><![CDATA[At the recent World Public Relations Forum in Melbourne, Australia, public relations leaders from 29 countries identified three emerging areas of value for public relations and have issued a new ‘mandate’ for the profession. The Melbourne Mandate speaks to the role of public relations in defining organizational character, building a culture of listening and engagement, [&#8230;]]]></description>
		
		
		
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		<title>New mandate speaks to our collective corporate social responsibility</title>
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		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 31 Oct 2012 15:15:23 +0000</pubDate>
				<category><![CDATA[NEW PERSPECTIVES]]></category>
		<category><![CDATA[melbourne mandate]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[world pr forum 2012]]></category>
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					<description><![CDATA[The world of PR will soon have a new mandate to shape the organizational role and responsibilities of public relations professionals.  As part of the advance preparations, three working groups have been hard at work studying the issues and preparing the draft mandate for presentation and debate at World PR Forum 2012 in Melbourne, Australia. Organizational [&#8230;]]]></description>
		
		
		
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