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		<title>How to write better branded content</title>
		<link>https://cprstoronto.com/2016/08/08/how-to-write-better-branded-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-write-better-branded-content</link>
		
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		<pubDate>Mon, 08 Aug 2016 22:49:02 +0000</pubDate>
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					<description><![CDATA[Written by Diane Begin, CPRS Toronto Co-president “I would advise anyone who aspires to a writing career that he or she would be wise to develop a thick hide.” Harper Lee Articles are a powerful tool in public relations for creating user-specific content, encouraging buzz and helping to manage the message. That’s why author and [&#8230;]]]></description>
		
		
		
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		<title>Where are they now?</title>
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		<pubDate>Tue, 02 Aug 2016 15:15:03 +0000</pubDate>
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					<description><![CDATA[Featuring Erika Manassis, Seneca College Student Representative, CPRS Toronto Student Steering Committee What did you enjoy most about being on the SSC? Being on the SSC gave me the opportunity to not only attend student events throughout the year, but to help plan them. I enjoyed acting as liaison between my peers at Seneca College, [&#8230;]]]></description>
		
		
		
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		<title>How First-Year PR Students Can Stand Out: Lessons from Michelle McTeague, Publicity Manager at Shaw Media</title>
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		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 18 May 2016 20:47:57 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6401</guid>

					<description><![CDATA[As the first year of my public relations program comes to an end, I now understand the importance of securing an internship in the field. An internship in PR allows you to hit the ground running, get hands-on experience and really get a feel for the industry. That’s why it’s important that, as first years, [&#8230;]]]></description>
		
		
		
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		<title>2016 CPRS ACE Award PR Campaign of the Year: Edelman for Ontario Association of Optometrists</title>
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		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Mon, 16 May 2016 14:19:52 +0000</pubDate>
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					<description><![CDATA[]]></description>
		
		
		
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		<title>2016 CPRS ACE Award Creative Campaign of the Year: Narrative PR for Scotiabank</title>
		<link>https://cprstoronto.com/2016/05/16/2016-cprs-ace-award-creative-campaign-of-the-year-narrative-pr-for-scotiabank/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-creative-campaign-of-the-year-narrative-pr-for-scotiabank</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Mon, 16 May 2016 14:14:15 +0000</pubDate>
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		<title>2016 CPRS ACE Award Best in Show Contender: APEX PR for Polysporin</title>
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		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Mon, 16 May 2016 13:47:44 +0000</pubDate>
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					<description><![CDATA[]]></description>
		
		
		
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		<title>2016 CPRS ACE Award Best in Show Contender: Narrative PR for Bacardi</title>
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		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Fri, 13 May 2016 21:38:20 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6389</guid>

					<description><![CDATA[]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6389</post-id>	</item>
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		<title>2016 CPRS ACE Award Best in Show Contender: APEX PR for Walmart Canada</title>
		<link>https://cprstoronto.com/2016/05/13/2016-cprs-ace-award-best-in-show-contender-apex-pr-for-walmart/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-best-in-show-contender-apex-pr-for-walmart</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Fri, 13 May 2016 21:32:47 +0000</pubDate>
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					<description><![CDATA[]]></description>
		
		
		
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		<title>2016 CPRS ACE Award Best in Show Contender: Veritas for Stella Artois</title>
		<link>https://cprstoronto.com/2016/05/13/2016-cprs-ace-award-best-in-show-contender-veritas-for-stella-artois/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-best-in-show-contender-veritas-for-stella-artois</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Fri, 13 May 2016 21:26:11 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6378</guid>

					<description><![CDATA[]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6378</post-id>	</item>
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		<title>Informational interviews: three reasons why you should go to one</title>
		<link>https://cprstoronto.com/2016/02/29/informational-interviews-three-reasons-why-to-have-one/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=informational-interviews-three-reasons-why-to-have-one</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Mon, 29 Feb 2016 15:58:25 +0000</pubDate>
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					<description><![CDATA[Informational interviews are less stressful than job interviews and offer practical career advice outside the classroom. Instead of reading a company’s “About” page I have found it more effective to reach out to someone I admire and pick their brain to accelerate my career search. After researching professionals on LinkedIn, I came across Humber PR [&#8230;]]]></description>
		
		
		
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