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		<title>How to write better branded content</title>
		<link>https://cprstoronto.com/2016/08/08/how-to-write-better-branded-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-write-better-branded-content</link>
		
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		<pubDate>Mon, 08 Aug 2016 22:49:02 +0000</pubDate>
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					<description><![CDATA[Written by Diane Begin, CPRS Toronto Co-president “I would advise anyone who aspires to a writing career that he or she would be wise to develop a thick hide.” Harper Lee Articles are a powerful tool in public relations for creating user-specific content, encouraging buzz and helping to manage the message. That’s why author and [&#8230;]]]></description>
		
		
		
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		<title>2016 CPRS ACE Award PR Campaign of the Year: Edelman for Ontario Association of Optometrists</title>
		<link>https://cprstoronto.com/2016/05/16/2016-cprs-ace-award-pr-campaign-of-the-year-edelman-for-ontario-association-of-optometrists/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-pr-campaign-of-the-year-edelman-for-ontario-association-of-optometrists</link>
		
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		<pubDate>Mon, 16 May 2016 14:19:52 +0000</pubDate>
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		<title>2016 CPRS ACE Award Creative Campaign of the Year: Narrative PR for Scotiabank</title>
		<link>https://cprstoronto.com/2016/05/16/2016-cprs-ace-award-creative-campaign-of-the-year-narrative-pr-for-scotiabank/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-creative-campaign-of-the-year-narrative-pr-for-scotiabank</link>
		
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		<pubDate>Mon, 16 May 2016 14:14:15 +0000</pubDate>
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					<description><![CDATA[]]></description>
		
		
		
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		<title>2016 CPRS ACE Award Best in Show Contender: APEX PR for Polysporin</title>
		<link>https://cprstoronto.com/2016/05/16/2016-cprs-ace-award-best-in-show-contender-apex-pr-for-polysporin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-best-in-show-contender-apex-pr-for-polysporin</link>
		
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		<pubDate>Mon, 16 May 2016 13:47:44 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6392</guid>

					<description><![CDATA[]]></description>
		
		
		
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		<title>2016 CPRS ACE Award Best in Show Contender: Narrative PR for Bacardi</title>
		<link>https://cprstoronto.com/2016/05/13/2016-cprs-ace-award-best-in-show-contender-narrative-pr-for-bacardi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-best-in-show-contender-narrative-pr-for-bacardi</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Fri, 13 May 2016 21:38:20 +0000</pubDate>
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					<description><![CDATA[]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6389</post-id>	</item>
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		<title>2016 CPRS ACE Award Best in Show Contender: APEX PR for Walmart Canada</title>
		<link>https://cprstoronto.com/2016/05/13/2016-cprs-ace-award-best-in-show-contender-apex-pr-for-walmart/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-best-in-show-contender-apex-pr-for-walmart</link>
		
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		<pubDate>Fri, 13 May 2016 21:32:47 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6386</guid>

					<description><![CDATA[]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6386</post-id>	</item>
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		<title>2016 CPRS ACE Award Best in Show Contender: Veritas for Stella Artois</title>
		<link>https://cprstoronto.com/2016/05/13/2016-cprs-ace-award-best-in-show-contender-veritas-for-stella-artois/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2016-cprs-ace-award-best-in-show-contender-veritas-for-stella-artois</link>
		
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		<pubDate>Fri, 13 May 2016 21:26:11 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6378</guid>

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		<post-id xmlns="com-wordpress:feed-additions:1">6378</post-id>	</item>
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		<title>What truly makes a gold submission?</title>
		<link>https://cprstoronto.com/2016/02/25/what-truly-makes-a-gold-submission/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-truly-makes-a-gold-submission</link>
		
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		<pubDate>Thu, 25 Feb 2016 15:34:10 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6185</guid>

					<description><![CDATA[ACE Awards Judge, Lauren More, answers that question and shares her insights on the qualities of a gold winning submission Taking the leap to judging the CPRS Toronto Ace Awards was a natural next step for Lauren More, VP Communications for Ford of Canada. Her six years of judging allowed her to see some of [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6185</post-id>	</item>
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		<title>Taking home the top CPRS Toronto ACE Award</title>
		<link>https://cprstoronto.com/2016/02/24/taking-home-the-top-cprs-toronto-ace-award/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=taking-home-the-top-cprs-toronto-ace-award</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Wed, 24 Feb 2016 15:10:29 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6178</guid>

					<description><![CDATA[“And the 2015 Public Relations Campaign of the Year goes to Weber Shandwick and McDonald&#8217;s Canada McCafé Retail Launch.” On May 20, 2015, the Weber Shandwick team jumped out of their seats and congratulated one another as their McDonald’s client walked on stage to accept the most prestigious ACE award of the night. The Work [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6178</post-id>	</item>
		<item>
		<title>Judging the ACE Awards, a researcher’s perspective</title>
		<link>https://cprstoronto.com/2016/02/23/judging-the-ace-awards-a-researchers-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=judging-the-ace-awards-a-researchers-perspective</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Tue, 23 Feb 2016 05:03:21 +0000</pubDate>
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		<guid isPermaLink="false">http://www.cprstoronto.com/?p=6170</guid>

					<description><![CDATA[Friday February 26 is the deadline to submit to this year’s ACE Awards and returning judge, Lisa Covens, vice president of communications and public affairs at Leger, discussed her marking style and approach to judging this year’s campaigns. Before stepping up as a judge, Lisa would attend the ACE Awards to support the clients who [&#8230;]]]></description>
		
		
		
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