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	<title>Canadian Public Relations Society &#8211; Toronto</title>
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		<title>PASSPORT TO PR OCTOBER 16, 2026</title>
		<link>https://cprstoronto.com/2026/09/22/passport-to-pr-october-16-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=passport-to-pr-october-16-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 21:40:04 +0000</pubDate>
				<category><![CDATA[EVENTS]]></category>
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					<description><![CDATA[Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field. Golin Ketchum Address: 33 Bloor Street East, 17th Floor, Toronto, ON M4W 3H1 Time: 9:00 AM – 10:15 AM Session Topic: Using Research [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15631</post-id>	</item>
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		<title>When and How to Go Negative</title>
		<link>https://cprstoronto.com/2026/09/18/when-and-how-to-go-negative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-and-how-to-go-negative</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 17:10:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[When and How to Go Negative  By Mike Medeiros There always seems to be an election campaign going on somewhere. Sweden and the German state of Sachsen-Anhalt both held highly publicized elections earlier this month. In Canada, campaigns are currently underway for the Quebec provincial election and municipal elections across Ontario. Brazil is also in [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15627</post-id>	</item>
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		<title>Communications Specialist &#8211; The Sisters of St. Joseph of Sault Ste. Marie, North Bay</title>
		<link>https://cprstoronto.com/2026/09/17/communications-specialist-the-sisters-of-st-joseph-of-sault-ste-marie-north-bay/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communications-specialist-the-sisters-of-st-joseph-of-sault-ste-marie-north-bay</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 18:56:28 +0000</pubDate>
				<category><![CDATA[JOB POSTINGS]]></category>
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					<description><![CDATA[The Sisters of St. Joseph of Sault Ste. Marie, North Bay Communications Specialist Storyteller and guardian of the voice of a Neighbourhood that is becoming something new Location  2025 Main Street West, North Bay, ON (on-site with a possible option for Hybrid) Status  Full-time, permanent, 37.5 hours per week Salary range  $55,000 to $65,000 per [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15622</post-id>	</item>
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		<title>AI Can Write the Message, It Can’t Own the Consequences.</title>
		<link>https://cprstoronto.com/2026/09/15/ai-can-write-the-message-it-cant-own-the-consequences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-can-write-the-message-it-cant-own-the-consequences</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 12:54:04 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[AI Can Write the Message, It Can’t Own the Consequences. By Oluwayemisi Mafe &#160; Artificial intelligence can draft a media release in seconds. It can turn a lengthy report into social media posts, suggest responses to difficult questions, summarize stakeholder feedback, develop key messages and produce the first draft of an executive speech before many [&#8230;]]]></description>
		
		
		
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		<title>Marketing Designer:  City of Vaughan</title>
		<link>https://cprstoronto.com/2026/09/09/marketing-designer-city-of-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-designer-city-of-vaughan</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 15:20:06 +0000</pubDate>
				<category><![CDATA[JOB POSTINGS]]></category>
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					<description><![CDATA[CITIZENS FIRST THROUGH SERVICE EXCELLENCE We have an exciting Permanent Full-Time, Unionized opportunity in the Recreation Services Department for an experienced and motivated individual. Marketing Designer (FILE #J0826-0740)  As one of Southern Ontario’s fastest growing cities, with its mix of urban and rural areas, Vaughan is an in-demand place to live and work. Vaughan is [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15607</post-id>	</item>
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		<title>2026 Municipal Election: How candidates are using social media as a platform to springboard their platform policies?</title>
		<link>https://cprstoronto.com/2026/08/26/2026-municipal-election-how-candidates-are-using-social-media-as-a-platform-to-springboard-their-platform-policies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2026-municipal-election-how-candidates-are-using-social-media-as-a-platform-to-springboard-their-platform-policies</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 13:03:06 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[2026 Municipal Election: How candidates are using social media as a platform to springboard their platform policies? By Sanjeev Wignarajah &#160; &#160; It’s that time of the year again… the 2026 Municipal Election. Residents of their cities elect their mayor, city councillor, and school trustee as their vote determines which direction the city wants to [&#8230;]]]></description>
		
		
		
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		<title>Co-Presidents Message  September 2026</title>
		<link>https://cprstoronto.com/2026/08/25/co-presidents-message-september-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=co-presidents-message-september-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 19:13:48 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Co-Presidents Message There is something about September that always feels like the start of a new year. Even long after our own school days are behind us, the rhythm of the season has a way of inviting a reset. Students are heading back to class, routines are being rebuilt, calendars are filling up, and there [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15577</post-id>	</item>
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		<title>CPRS Toronto: In conversation with Jennifer McCormack</title>
		<link>https://cprstoronto.com/2026/08/21/cprs-toronto-in-conversation-with-jennifer-mccormack/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cprs-toronto-in-conversation-with-jennifer-mccormack</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Fri, 21 Aug 2026 19:06:58 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[As the PR profession continues to expand beyond traditional communications roles, practitioners are increasingly being called on to collaborate across disciplines, advise business leaders and help shape decisions. For September’s In Conversation With blog series, we connected with Jennifer McCormack, Vice President and Practice Lead, Healthcare, and Interim Managing Partner, Toronto at NATIONAL Public Relations. [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15573</post-id>	</item>
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		<title>Member Spotlight:  Kim Daynard</title>
		<link>https://cprstoronto.com/2026/08/17/member-spotlight-kim-daynard/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-spotlight-kim-daynard</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 17 Aug 2026 13:25:47 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Kim Daynard is a senior communications leader with 25 years of experience directing award-winning communications, media relations, events, and creative services. Kim began her career at the Toronto Star before moving into the corporate sector as Manager of Media Relations for Sears Canada. She then spent more than a decade as Director of Communications at [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15569</post-id>	</item>
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		<title>Reputation Isn&#8217;t Built in a Crisis, It&#8217;s Tested There</title>
		<link>https://cprstoronto.com/2026/08/07/reputation-isnt-built-in-a-crisis-its-tested-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reputation-isnt-built-in-a-crisis-its-tested-there</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 21:01:40 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Reputation Isn&#8217;t Built in a Crisis, It&#8217;s Tested There By Oluwayemisi Mafe On a Friday afternoon, an organization&#8217;s carefully built reputation can be reduced to a single headline, a viral social media post, or a statement from a regulator. Within hours, executives are called into emergency meetings, communications teams are drafting holding statements, lawyers are [&#8230;]]]></description>
		
		
		
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