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		<title>AI Slop &#038; Small Businesses: Why Small Businesses Embrace AI Slop and What It Means To Their Bottom Line?</title>
		<link>https://cprstoronto.com/2026/10/22/ai-slop-small-businesses-why-small-businesses-embrace-ai-slop-and-what-it-means-to-their-bottom-line/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-slop-small-businesses-why-small-businesses-embrace-ai-slop-and-what-it-means-to-their-bottom-line</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 12:28:55 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
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					<description><![CDATA[AI Slop &#38; Small Businesses: Why Small Businesses Embrace AI Slop and What It Means To Their Bottom Line? By Sanjeev Wignarajah AI is a tool, not a replacement. AI is here and it has changed the way we work and consume content, even if it’s off-putting as the film industry takes a hard stance [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15768</post-id>	</item>
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		<title>When the Brand Is Missing: Lessons from Non-Partisan Elections</title>
		<link>https://cprstoronto.com/2026/10/19/when-the-brand-is-missing-lessons-from-non-partisan-elections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-the-brand-is-missing-lessons-from-non-partisan-elections</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 19 Oct 2026 14:33:16 +0000</pubDate>
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					<description><![CDATA[When the Brand Is Missing: Lessons from Non-Partisan Elections By Mike Medeiros &#160; Ontarians head to the polls next week to elect mayors, councillors, and school board trustees. But when voters look at the ballot, one familiar guide to a candidate’s political identity will be missing: the political party. While elections without political parties are [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15764</post-id>	</item>
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		<title>Goldblatt Partners LLP  Marketing &#038; Communications Advisor</title>
		<link>https://cprstoronto.com/2026/10/15/goldblatt-partners-llp-marketing-communications-advisor/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=goldblatt-partners-llp-marketing-communications-advisor</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 13:50:03 +0000</pubDate>
				<category><![CDATA[JOB POSTINGS]]></category>
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					<description><![CDATA[Goldblatt Partners LLP Marketing &#38; Communications Advisor DESCRIPTION Goldblatt Partners is one of Canada&#8217;s leading progressive law firms, practising union-side labour law, civil litigation including class actions, constitutional law, Aboriginal rights law and public interest litigation. Goldblatt Partners is seeking to fill the position of Marketing &#38; Communications Advisor to lead the firm&#8217;s marketing, communications, [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15761</post-id>	</item>
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		<title>Craft is Hiring: Paid Internship Opportunities</title>
		<link>https://cprstoronto.com/2026/10/14/craft-is-hiring-paid-internship-opportunities/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=craft-is-hiring-paid-internship-opportunities</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 15:07:31 +0000</pubDate>
				<category><![CDATA[JOB POSTINGS]]></category>
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					<description><![CDATA[Craft is Hiring: Paid Internship Opportunities January 2027 &#8211; April 2027 (4 months) Hello there! We’re Jordana Wolch, Senior Vice President and Laura Brown, Vice President at Craft Public Relations. We’re leading recruitment for two full-time intern positions at Craft, which will run from January &#8211; April 2027. Jordana joined Craft in 2019. She has [&#8230;]]]></description>
		
		
		
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		<title>Presidents Message October 2026</title>
		<link>https://cprstoronto.com/2026/10/06/presidents-message-october-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=presidents-message-october-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 16:05:29 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Presidents Message &#160; What is old is new again. Sorry, I went to a lovely wedding recently and this was top of mind. I was last president of CPRS Toronto 24 years ago. And I am excited and honoured to have been asked back to CPRS Toronto, Canada’s oldest society, celebrating 78 years. CPRS Toronto [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15748</post-id>	</item>
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		<title>Your audience is bored. That’s a PR problem.</title>
		<link>https://cprstoronto.com/2026/10/05/your-audience-is-bored-thats-a-pr-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-audience-is-bored-thats-a-pr-problem</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 18:48:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Your audience is bored. That’s a PR problem.  What entertainment can teach communicators about writing people actually want to read  By Matthew Celestial I have spent a lot of my career trying to convince people to watch things: films, television shows, animated series, games, characters you have never met and stories you did not know [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15732</post-id>	</item>
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		<title>Communications professionals should read more romance novels </title>
		<link>https://cprstoronto.com/2026/10/05/communications-professionals-should-read-more-romance-novels/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communications-professionals-should-read-more-romance-novels</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 18:07:52 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Communications professionals should read more romance novels  Why becoming a better writer might require reading outside public relations  By Matthew Celestial I think communications professionals should read fewer books about public relations. I don&#8217;t mean we should stop learning our craft. There are books about public relations, journalism, marketing, business and leadership that have fundamentally [&#8230;]]]></description>
		
		
		
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		<title>Member Spotlight: John Perenack</title>
		<link>https://cprstoronto.com/2026/10/05/member-spotlight-john-perenack/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-spotlight-john-perenack</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 15:56:32 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[John Perenack is a Principal at StrategyCorp and a strategic communications and engagement expert with 30 years’ experience. A trusted advisor on corporate reputation, he helps organizations communicate effectively with government, markets, media, communities, and other critical interest holders. A specialist in crisis communications and reputation management, John has guided organizations through their most complex [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15727</post-id>	</item>
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		<title>PASSPORT TO PR OCTOBER 16, 2026</title>
		<link>https://cprstoronto.com/2026/09/22/passport-to-pr-october-16-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=passport-to-pr-october-16-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 21:40:04 +0000</pubDate>
				<category><![CDATA[PAST EVENTS]]></category>
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					<description><![CDATA[Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field. Golin Ketchum Address: 33 Bloor Street East, 17th Floor, Toronto, ON M4W 3H1 Time: 9:00 AM – 10:15 AM Session Topic: Using Research [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15631</post-id>	</item>
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		<title>When and How to Go Negative</title>
		<link>https://cprstoronto.com/2026/09/18/when-and-how-to-go-negative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-and-how-to-go-negative</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 17:10:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[When and How to Go Negative  By Mike Medeiros There always seems to be an election campaign going on somewhere. Sweden and the German state of Sachsen-Anhalt both held highly publicized elections earlier this month. In Canada, campaigns are currently underway for the Quebec provincial election and municipal elections across Ontario. Brazil is also in [&#8230;]]]></description>
		
		
		
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