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	<title>NEW PERSPECTIVES &#8211; Canadian Public Relations Society &#8211; Toronto</title>
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		<title>Q&#038;A with Jasleen Singh: CPRS Toronto’s New Communications Co-Chair</title>
		<link>https://cprstoronto.com/2026/11/02/qa-with-jasleen-singh-cprs-torontos-new-communications-co-chair/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=qa-with-jasleen-singh-cprs-torontos-new-communications-co-chair</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 15:48:51 +0000</pubDate>
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					<description><![CDATA[Q&#38;A with Jasleen Singh: CPRS Toronto’s New Communications Co-Chair By Samiha Fariha &#160; As we settle into a new season at CPRS Toronto, we are excited to introduce Jasleen Singh as the new Communications Co-Chair. With experience across sports, gaming, entertainment, and hospitality, Jasleen brings a diverse perspective to communications, along with an interest in [&#8230;]]]></description>
		
		
		
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		<title>CPRS Toronto: In conversation with Howard Brown</title>
		<link>https://cprstoronto.com/2026/11/02/cprs-toronto-in-conversation-with-howard-brown/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cprs-toronto-in-conversation-with-howard-brown</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 15:42:55 +0000</pubDate>
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					<description><![CDATA[As public relations continues to intersect with politics, business and public opinion, communicators are increasingly expected to anticipate issues, build trust and understand the communities they serve. For November’s In Conversation With blog series, we connected with Howard Brown, president and founder of Brown &#38; Cohen Communications &#38; Public Affairs, the longest-serving Canadian partner in [&#8230;]]]></description>
		
		
		
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		<title>Member Spotlight: Sofia Mavumba</title>
		<link>https://cprstoronto.com/2026/11/02/member-spotlight-sofia-mavumba/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-spotlight-sofia-mavumba</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 15:37:59 +0000</pubDate>
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		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Sofia Mavumba is a communications professional with more than 15 years of experience across healthcare, government, nonprofit organizations and international public affairs. Her career has focused on using communication to connect people, influence change and create opportunities. Sofia began her Canadian communications career as a Communications Advisor with the City of Hamilton after migrating from [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15781</post-id>	</item>
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		<title>AI Slop &#038; Small Businesses: Why Small Businesses Embrace AI Slop and What It Means To Their Bottom Line?</title>
		<link>https://cprstoronto.com/2026/10/22/ai-slop-small-businesses-why-small-businesses-embrace-ai-slop-and-what-it-means-to-their-bottom-line/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-slop-small-businesses-why-small-businesses-embrace-ai-slop-and-what-it-means-to-their-bottom-line</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 12:28:55 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[AI Slop &#38; Small Businesses: Why Small Businesses Embrace AI Slop and What It Means To Their Bottom Line? By Sanjeev Wignarajah AI is a tool, not a replacement. AI is here and it has changed the way we work and consume content, even if it’s off-putting as the film industry takes a hard stance [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15768</post-id>	</item>
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		<title>When the Brand Is Missing: Lessons from Non-Partisan Elections</title>
		<link>https://cprstoronto.com/2026/10/19/when-the-brand-is-missing-lessons-from-non-partisan-elections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-the-brand-is-missing-lessons-from-non-partisan-elections</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 19 Oct 2026 14:33:16 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[When the Brand Is Missing: Lessons from Non-Partisan Elections By Mike Medeiros &#160; Ontarians head to the polls next week to elect mayors, councillors, and school board trustees. But when voters look at the ballot, one familiar guide to a candidate’s political identity will be missing: the political party. While elections without political parties are [&#8230;]]]></description>
		
		
		
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		<title>Presidents Message October 2026</title>
		<link>https://cprstoronto.com/2026/10/06/presidents-message-october-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=presidents-message-october-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 16:05:29 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Presidents Message &#160; What is old is new again. Sorry, I went to a lovely wedding recently and this was top of mind. I was last president of CPRS Toronto 24 years ago. And I am excited and honoured to have been asked back to CPRS Toronto, Canada’s oldest society, celebrating 78 years. CPRS Toronto [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15748</post-id>	</item>
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		<title>Your audience is bored. That’s a PR problem.</title>
		<link>https://cprstoronto.com/2026/10/05/your-audience-is-bored-thats-a-pr-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-audience-is-bored-thats-a-pr-problem</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 18:48:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Your audience is bored. That’s a PR problem.  What entertainment can teach communicators about writing people actually want to read  By Matthew Celestial I have spent a lot of my career trying to convince people to watch things: films, television shows, animated series, games, characters you have never met and stories you did not know [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15732</post-id>	</item>
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		<title>Communications professionals should read more romance novels </title>
		<link>https://cprstoronto.com/2026/10/05/communications-professionals-should-read-more-romance-novels/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communications-professionals-should-read-more-romance-novels</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 18:07:52 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
		<guid isPermaLink="false">https://cprstoronto.com/?p=15735</guid>

					<description><![CDATA[Communications professionals should read more romance novels  Why becoming a better writer might require reading outside public relations  By Matthew Celestial I think communications professionals should read fewer books about public relations. I don&#8217;t mean we should stop learning our craft. There are books about public relations, journalism, marketing, business and leadership that have fundamentally [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15735</post-id>	</item>
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		<title>Member Spotlight: John Perenack</title>
		<link>https://cprstoronto.com/2026/10/05/member-spotlight-john-perenack/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-spotlight-john-perenack</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 15:56:32 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[John Perenack is a Principal at StrategyCorp and a strategic communications and engagement expert with 30 years’ experience. A trusted advisor on corporate reputation, he helps organizations communicate effectively with government, markets, media, communities, and other critical interest holders. A specialist in crisis communications and reputation management, John has guided organizations through their most complex [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15727</post-id>	</item>
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		<title>When and How to Go Negative</title>
		<link>https://cprstoronto.com/2026/09/18/when-and-how-to-go-negative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-and-how-to-go-negative</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 17:10:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[When and How to Go Negative  By Mike Medeiros There always seems to be an election campaign going on somewhere. Sweden and the German state of Sachsen-Anhalt both held highly publicized elections earlier this month. In Canada, campaigns are currently underway for the Quebec provincial election and municipal elections across Ontario. Brazil is also in [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15627</post-id>	</item>
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