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		<title>The Future of Communications Will Belong to the Most Adaptable Professionals</title>
		<link>https://cprstoronto.com/2026/07/29/the-future-of-communications-will-belong-to-the-most-adaptable-professionals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-future-of-communications-will-belong-to-the-most-adaptable-professionals</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 16:32:51 +0000</pubDate>
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					<description><![CDATA[The Future of Communications Will Belong to the Most Adaptable Professionals  By Anmol Harjani Imagine stepping into a communications office ten years ago. The tools were different. The platforms looked different. Artificial intelligence wasn&#8217;t part of everyday conversations. Short-form video hadn&#8217;t transformed how organizations tell stories. Audience expectations were different. Even the pace of communication [&#8230;]]]></description>
		
		
		
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		<title>The Best Careers Aren&#8217;t Built Alone</title>
		<link>https://cprstoronto.com/2026/07/29/the-best-careers-arent-built-alone/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-best-careers-arent-built-alone</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 16:24:09 +0000</pubDate>
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					<description><![CDATA[The Best Careers Aren&#8217;t Built Alone  By Anmol Harjani Think back to the biggest turning points in your career. Perhaps it was someone who encouraged you to apply for a role you didn&#8217;t think you were ready for. Maybe it was a manager who believed in your potential. A mentor who challenged your thinking. A [&#8230;]]]></description>
		
		
		
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		<title>The Most Underrated Skill in Communications Isn&#8217;t Writing—It&#8217;s Asking Better Questions</title>
		<link>https://cprstoronto.com/2026/07/29/the-most-underrated-skill-in-communications-isnt-writing-its-asking-better-questions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-most-underrated-skill-in-communications-isnt-writing-its-asking-better-questions</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 16:16:04 +0000</pubDate>
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					<description><![CDATA[The Most Underrated Skill in Communications Isn&#8217;t Writing—It&#8217;s Asking Better Questions  By Anmol Harjani Ask someone what makes a great communications professional, and you&#8217;ll probably hear answers like: &#8220;They&#8217;re an excellent writer.&#8221; &#8220;They&#8217;re creative.&#8221; &#8220;They&#8217;re great storytellers.&#8221; And those qualities certainly matter. But there&#8217;s another skill—one that receives far less attention—that often determines the success [&#8230;]]]></description>
		
		
		
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		<title>Before You Write the Message, Know Who You&#8217;re Talking To</title>
		<link>https://cprstoronto.com/2026/07/29/before-you-write-the-message-know-who-youre-talking-to/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=before-you-write-the-message-know-who-youre-talking-to</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 16:07:22 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Before You Write the Message, Know Who You&#8217;re Talking To  By Anmol Harjani A campaign can have a compelling story. A polished design. Clear messaging. Strong copy. And still miss the mark. Why? Because successful communication isn&#8217;t measured by how well we say something. It&#8217;s measured by whether the right people hear it, understand it [&#8230;]]]></description>
		
		
		
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		<title>Why Great Communicators Know When to Pause</title>
		<link>https://cprstoronto.com/2026/07/29/why-great-communicators-know-when-to-pause/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-great-communicators-know-when-to-pause</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 15:52:40 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
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					<description><![CDATA[Why Great Communicators Know When to Pause  By Anmol Harjani Communications often moves at the speed of urgency. An email arrives marked &#8220;ASAP.&#8221; A stakeholder needs key messages before lunch. A media inquiry lands unexpectedly. A social post requires approval before the end of the day. The pace can make it feel as though responding [&#8230;]]]></description>
		
		
		
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		<title>What No One Tells You About Starting a Career in Communications</title>
		<link>https://cprstoronto.com/2026/07/29/what-no-one-tells-you-about-starting-a-career-in-communications/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-no-one-tells-you-about-starting-a-career-in-communications</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 15:45:03 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[What No One Tells You About Starting a Career in Communications  By Anmol Harjani &#160; Graduating with a communications degree can feel like crossing a finish line. In reality, it&#8217;s the beginning of a much longer journey. You leave school with a solid understanding of writing, strategy, branding and media relations. You learn the theories [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15527</post-id>	</item>
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		<title>Why Some Content Gets Shared (and Most Gets Scrolled Past)</title>
		<link>https://cprstoronto.com/2026/07/29/why-some-content-gets-shared-and-most-gets-scrolled-past/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-some-content-gets-shared-and-most-gets-scrolled-past</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 15:42:07 +0000</pubDate>
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					<description><![CDATA[Why Some Content Gets Shared (and Most Gets Scrolled Past)  By Anmol Harjani Every communications professional has experienced it. You spend days refining the messaging. The visuals are polished. The copy has been reviewed multiple times. You hit &#8220;publish&#8221; with confidence. Then… nothing. Minimal engagement. Few shares. Little conversation. On the other hand, you&#8217;ve probably [&#8230;]]]></description>
		
		
		
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		<title>The PR Trends Every Communicator Should Watch This Fall</title>
		<link>https://cprstoronto.com/2026/07/29/the-pr-trends-every-communicator-should-watch-this-fall/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-pr-trends-every-communicator-should-watch-this-fall</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 15:30:01 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[The PR Trends Every Communicator Should Watch This Fall  By Anmol Harjani As summer begins to wind down, communications teams are already looking ahead. Fall is often one of the busiest seasons for organizations. Campaigns are launched, internal initiatives ramp up, conferences return, and planning for the year ahead begins. For communications professionals, this transition [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15518</post-id>	</item>
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		<title>Co-Presidents Message August 2026</title>
		<link>https://cprstoronto.com/2026/07/27/co-presidents-message-august-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=co-presidents-message-august-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 15:09:20 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
		<guid isPermaLink="false">https://cprstoronto.com/?p=15499</guid>

					<description><![CDATA[Co-Presidents Message For those who have ever wondered whether good communications professionals are still relevant, the last few months have been a wake-up call. It seems like almost daily we are hearing about bad brand behaviour that could have been avoided by getting and listening to strategic, well-informed public relations counsel. This is not counsel [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15499</post-id>	</item>
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		<title>Member Spotlight: Maryjane Martin</title>
		<link>https://cprstoronto.com/2026/07/27/member-spotlight-maryjane-martin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-spotlight-maryjane-martin</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 12:44:24 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Maryjane (MJ) Martin APR, LM, FCPRS is a respected communications professional whose career has been defined by strategic counsel, leadership, and a deep commitment to advancing the public relations profession. A life member and former President of the CPRS Toronto Board of Directors, she has also served in numerous volunteer leadership roles, helping shape the [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15492</post-id>	</item>
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