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	<title>MEMBERS BLOG &#8211; Canadian Public Relations Society &#8211; Toronto</title>
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		<title>AI Slop &#038; Small Businesses: Why Small Businesses Embrace AI Slop and What It Means To Their Bottom Line?</title>
		<link>https://cprstoronto.com/2026/10/22/ai-slop-small-businesses-why-small-businesses-embrace-ai-slop-and-what-it-means-to-their-bottom-line/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-slop-small-businesses-why-small-businesses-embrace-ai-slop-and-what-it-means-to-their-bottom-line</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 12:28:55 +0000</pubDate>
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					<description><![CDATA[AI Slop &#38; Small Businesses: Why Small Businesses Embrace AI Slop and What It Means To Their Bottom Line? By Sanjeev Wignarajah AI is a tool, not a replacement. AI is here and it has changed the way we work and consume content, even if it’s off-putting as the film industry takes a hard stance [&#8230;]]]></description>
		
		
		
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		<title>When the Brand Is Missing: Lessons from Non-Partisan Elections</title>
		<link>https://cprstoronto.com/2026/10/19/when-the-brand-is-missing-lessons-from-non-partisan-elections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-the-brand-is-missing-lessons-from-non-partisan-elections</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 19 Oct 2026 14:33:16 +0000</pubDate>
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					<description><![CDATA[When the Brand Is Missing: Lessons from Non-Partisan Elections By Mike Medeiros &#160; Ontarians head to the polls next week to elect mayors, councillors, and school board trustees. But when voters look at the ballot, one familiar guide to a candidate’s political identity will be missing: the political party. While elections without political parties are [&#8230;]]]></description>
		
		
		
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		<title>Presidents Message October 2026</title>
		<link>https://cprstoronto.com/2026/10/06/presidents-message-october-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=presidents-message-october-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 16:05:29 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Presidents Message &#160; What is old is new again. Sorry, I went to a lovely wedding recently and this was top of mind. I was last president of CPRS Toronto 24 years ago. And I am excited and honoured to have been asked back to CPRS Toronto, Canada’s oldest society, celebrating 78 years. CPRS Toronto [&#8230;]]]></description>
		
		
		
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		<title>Your audience is bored. That’s a PR problem.</title>
		<link>https://cprstoronto.com/2026/10/05/your-audience-is-bored-thats-a-pr-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-audience-is-bored-thats-a-pr-problem</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 18:48:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Your audience is bored. That’s a PR problem.  What entertainment can teach communicators about writing people actually want to read  By Matthew Celestial I have spent a lot of my career trying to convince people to watch things: films, television shows, animated series, games, characters you have never met and stories you did not know [&#8230;]]]></description>
		
		
		
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		<title>Communications professionals should read more romance novels </title>
		<link>https://cprstoronto.com/2026/10/05/communications-professionals-should-read-more-romance-novels/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communications-professionals-should-read-more-romance-novels</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 18:07:52 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Communications professionals should read more romance novels  Why becoming a better writer might require reading outside public relations  By Matthew Celestial I think communications professionals should read fewer books about public relations. I don&#8217;t mean we should stop learning our craft. There are books about public relations, journalism, marketing, business and leadership that have fundamentally [&#8230;]]]></description>
		
		
		
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		<title>Member Spotlight: John Perenack</title>
		<link>https://cprstoronto.com/2026/10/05/member-spotlight-john-perenack/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-spotlight-john-perenack</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 15:56:32 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
		<guid isPermaLink="false">https://cprstoronto.com/?p=15727</guid>

					<description><![CDATA[John Perenack is a Principal at StrategyCorp and a strategic communications and engagement expert with 30 years’ experience. A trusted advisor on corporate reputation, he helps organizations communicate effectively with government, markets, media, communities, and other critical interest holders. A specialist in crisis communications and reputation management, John has guided organizations through their most complex [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15727</post-id>	</item>
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		<title>When and How to Go Negative</title>
		<link>https://cprstoronto.com/2026/09/18/when-and-how-to-go-negative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-and-how-to-go-negative</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 17:10:12 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
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					<description><![CDATA[When and How to Go Negative  By Mike Medeiros There always seems to be an election campaign going on somewhere. Sweden and the German state of Sachsen-Anhalt both held highly publicized elections earlier this month. In Canada, campaigns are currently underway for the Quebec provincial election and municipal elections across Ontario. Brazil is also in [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15627</post-id>	</item>
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		<title>AI Can Write the Message, It Can’t Own the Consequences.</title>
		<link>https://cprstoronto.com/2026/09/15/ai-can-write-the-message-it-cant-own-the-consequences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-can-write-the-message-it-cant-own-the-consequences</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 12:54:04 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
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					<description><![CDATA[AI Can Write the Message, It Can’t Own the Consequences. By Oluwayemisi Mafe &#160; Artificial intelligence can draft a media release in seconds. It can turn a lengthy report into social media posts, suggest responses to difficult questions, summarize stakeholder feedback, develop key messages and produce the first draft of an executive speech before many [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15617</post-id>	</item>
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		<title>2026 Municipal Election: How candidates are using social media as a platform to springboard their platform policies?</title>
		<link>https://cprstoronto.com/2026/08/26/2026-municipal-election-how-candidates-are-using-social-media-as-a-platform-to-springboard-their-platform-policies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2026-municipal-election-how-candidates-are-using-social-media-as-a-platform-to-springboard-their-platform-policies</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 13:03:06 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[2026 Municipal Election: How candidates are using social media as a platform to springboard their platform policies? By Sanjeev Wignarajah &#160; &#160; It’s that time of the year again… the 2026 Municipal Election. Residents of their cities elect their mayor, city councillor, and school trustee as their vote determines which direction the city wants to [&#8230;]]]></description>
		
		
		
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		<title>Co-Presidents Message  September 2026</title>
		<link>https://cprstoronto.com/2026/08/25/co-presidents-message-september-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=co-presidents-message-september-2026</link>
		
		<dc:creator><![CDATA[Lois Marsh]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 19:13:48 +0000</pubDate>
				<category><![CDATA[MEMBERS BLOG]]></category>
		<category><![CDATA[NEW PERSPECTIVES]]></category>
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					<description><![CDATA[Co-Presidents Message There is something about September that always feels like the start of a new year. Even long after our own school days are behind us, the rhythm of the season has a way of inviting a reset. Students are heading back to class, routines are being rebuilt, calendars are filling up, and there [&#8230;]]]></description>
		
		
		
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