CPRS (Toronto) -- Ace Award Categories

Brand Development Campaign of the Year
Purpose: Recognizes outstanding success in the ongoing development, repositioning, reinvigoration, or re-launch of an established consumer brand (either a product, service, or corporation) through the use of strategic public relations.
New Product or Service Launch Campaign of the Year
Purpose: Recognizes a new product or service launch that created awareness and brand recognition through the use of outstanding strategic public relations.
Employee Communications Campaign of the Year
Purpose: Recognizes exemplary communication programs that improved employee-management relations; increase employee and/or management morale, motivation, organization awareness, or explained new policies or plans.
Community Relations Campaign of the Year
Purpose: Recognizes exemplary campaigns related to local projects, special interest groups program(s) or ongoing community programs in areas such as the environment, education, enterprise, health, the arts, law and order, and equal opportunity that are designed to establish and maintain mutually satisfactory relationships.
Public Affairs / Government Campaign of the Year
Purpose: Recognizes effective use of public affairs to change/enlist public opinion in order to influence government policy and/or regulations.
Investor/Financial Relations Campaign of the Year
Purpose: Recognizes outstanding work primarily targeted at investors/stakeholders or other financial audiences.
Crisis or Issues Management Campaign of the Year
Purpose: Recognizes effective crisis or issues management work through the use of strategic public relations.
Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)
Purpose: Recognizes effective and creative use of specific communication tools to execute or support a public relations campaign.
Best Use of Media Relations - Budget Under $50,000
Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign.
Best Use of Media Relations - Budget Over $50,000
Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign.
Best Use of Special Events
Purpose: Recognizes the effective and creative use of an event or events to execute or support a public relations campaign.
Best Digital Communications Campaign of the Year
Purpose: Recognizes effective and creative use of social media, including the strategic use of blogging, social networks, webinars, podcosts, and other web and mobile based tools, to execute or support a public relations campaign.

CAMPAIGN ENTRY CATEGORY (B): Not-for-Profit/Non Governmental Organization

Brand Development Campaign of the Year
Purpose: Recognizes outstanding success in the ongoing development, repositioning, reinvigoration, or re-launch of an established consumer brand (either a product, service, or corporation) through the use of strategic public relations.
New Product or Service Launch Campaign of the Year
Purpose: Recognizes a new product or service launch that created awareness and brand recognition through the use of outstanding strategic public relations.
Employee Communications Campaign of the Year
Purpose: Recognizes exemplary communication programs that improved employee-management relations; increase employee and/or management morale, motivation, organization awareness, or explained new policies or plans.
Community Relations Campaign of the Year
Purpose: Recognizes exemplary campaigns related to local projects, special interest groups program(s) or ongoing community programs in areas such as the environment, education, enterprise, health, the arts, law and order, and equal opportunity that are designed to establish and maintain mutually satisfactory relationships.
Public Affairs / Government Campaign of the Year
Purpose: Recognizes effective use of public affairs to change/enlist public opinion in order to influence government policy and/or regulations.
Investor/Financial Relations Campaign of the Year
Purpose: Recognizes outstanding work primarily targeted at investors/stakeholders or other financial audiences.
Crisis or Issues Management Campaign of the Year
Purpose: Recognizes effective crisis or issues management work through the use of strategic public relations.
Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)
Purpose: Recognizes effective and creative use of specific communication tools to execute or support a public relations campaign.
Best Use of Media Relations - Budget Under $50,000
Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign.
Best Use of Media Relations - Budget Over $50,000
Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign.
Best Use of Special Events
Purpose: Recognizes the effective and creative use of an event or events to execute or support a public relations campaign.
Best Digital Communications Campaign of the Year
Purpose: Recognizes effective and creative use of social media, including the strategic use of blogging, social networks, webinars, podcosts, and other web and mobile based tools, to execute or support a public relations campaign.

CAMPAIGN ENTRY CATEGORY (C): Government

Brand Development Campaign of the Year
Purpose: Recognizes outstanding success in the ongoing development, repositioning, reinvigoration, or re-launch of an established consumer brand (either a product or service) through the use of strategic public relations.
New Product or Service Launch Campaign of the Year
Purpose: Recognizes a new product or service launch that created awareness and brand recognition through the use of outstanding strategic public relations.
Employee Communications Campaign of the Year
Purpose: Recognizes exemplary communication programs that improved employee-management relations; increase employee and/or management morale, motivation, organization awareness, or explained new policies or plans.
Community Relations Campaign of the Year
Purpose: Recognizes exemplary campaigns related to local projects, special interest groups program(s) or ongoing community programs in areas such as the environment, education, enterprise, health, the arts, law and order, and equal opportunity that are designed to establish and maintain mutually satisfactory relationships.
Public Affairs / Government Campaign of the Year
Purpose: Recognizes effective use of public affairs to change/enlist public opinion in order to influence government policy and/or regulations.
Investor/Financial Relations Campaign of the Year
Purpose: Recognizes outstanding work primarily targeted at investors/stakeholders or other financial audiences.
Crisis or Issues Management Campaign of the Year
Purpose: Recognizes effective crisis or issues management work through the use of strategic public relations.
Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)
Purpose: Recognizes effective and creative use of specific communication tools to execute or support a public relations campaign.
Best Use of Media Relations - Budget Under $50,000
Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign.
Best Use of Media Relations - Budget Over $50,000
Purpose: Recognizes effective and creative use of media relations to execute or support a public relations campaign.
Best Use of Special Events
Purpose: Recognizes the effective and creative use of an event or events to execute or support a public relations campaign.
Best Digital Communications Campaign of the Year
Purpose: Recognizes effective and creative use of social media, including the strategic use of blogging, social networks, webinars, podcosts, and other web and mobile based tools, to execute or support a public relations campaign.

2010 ACE Awards: Leadership Award Categories

CPRS Toronto Public Relations Student of the Year
Individuals may enter themselves, or be nominated by others. This award will be presented to a CPRS Toronto full or part-time student member graduating this year who has a solid academic record and has demonstrated interest in professional development. The award is designed to attract, encourage and reward future talent. The winning entrant will be awarded a one-year student membership as well as entry into five selected CPRS Toronto professional development and networking events.

Entry Requirements:
- Résumé (maximum two pages)
- A one-page endorsement from a nominator (faculty, fellow student or mentor)
CPRS Toronto PR Professional of the Year
Individuals may enter themself, or be nominated by others. The award recognizes outstanding personal achievement within the public relations industry over their career, with particular focus on their successes over the past year.

Entry Requirements:
- Résumé (maximum two pages)
- A 250-word statement from the nominator outlining why this individual should be awarded this special recognition.
- Two reference letters from past or present clients or employers
CPRS Toronto Young PR Professional of the Year (Under 30 years of age)
Individuals may enter themselves, or be nominated by others. This award is open to a public relations professional (under 30 years on March 2, 2010) who has been in the industry for less than three years (i.e., since March 2, 2007) who has made significant achievements in his or her career.

Entry Requirements:
- Nomination from employer(s) detailing nominee’s career history and professional qualifications. (Maximum two-pages)
- A 250-word statement from the nominator outlining why this individual should be awarded this special recognition. Judges will look for evidence of outstanding achievement in supporting clients and/or senior-level staff, development of public relations strategy, business savvy, creativity, knowledge of public relations tactics, and contributions to business objectives and to the overall profession of public relations.
CPRS Toronto Mentor of the Year Award
Candidates must be nominated by someone other than themselves for the award. The award recognizes a volunteer who has served as a mentor to public relations professionals or students in the year of 2009/2010.

Entry Requirements:
- A brief description (maximum one page) that outlines the nominee’s volunteer involvement as a mentor within and outside CPRS Toronto and explains why this nominee should be honoured with this special recognition.
- Names and testimonials from individuals mentored by the volunteer.
- Résumé (maximum two pages)
CPRS Toronto Volunteer of the Year Award
Candidates must be nominated by someone other than themself for the award. The award recognizes a volunteer (unpaid) within CPRS Toronto during the previous year (2009/2010).

Entry Requirements:
- A brief, one-page outline of the nominee’s volunteer / committee involvement in CPRS Toronto that explains why this nominee should be honoured with this award.
- List of the CPRS Toronto committees for which this volunteer provided assistance.
- Résumé (maximum two pages)
CAMPAIGN ENTRY CATEGORY (D): Student
- Student PR Campaign of the Year
  Purpose: Recognize a student or student group for excellence in communications planning.